Cookie policy
Last updated
The short version: ayedesk.com uses cookies to measure visits and to see which ads bring people here. In the EU, the EEA, the UK and Switzerland nothing runs until you say yes. Elsewhere it runs unless you turn it off. Your browser's Global Privacy Control signal always counts as a no.
Your choice
Cookies are small files a site stores in your browser. We sort ours into three groups:
- Necessary: remembers your cookie choice. Always on.
- Analytics: how people find and use the site, with Google Analytics.
- Advertising: which ads bring people here and lead to sign-ups, with Google Ads, LinkedIn and Microsoft Advertising.
Where you are decides the starting point. We tell from your connection's country, as Cloudflare reports it; we don't store it with your visit.
- EU, EEA, UK and Switzerland: a banner asks first. Until you choose, no analytics or advertising tool loads and no such cookie is set. You can accept all, reject all, or choose each group.
- Everywhere else: analytics and advertising are on, and a small notice says so. You can turn them off in Cookie settings at any time.
- Global Privacy Control: if your browser sends it, analytics and advertising stay off wherever you are.
To change your choice, use Cookie settings, also linked at the bottom of every page. Turning a group off stops its tools and deletes their cookies on ayedesk.com. Cookies that a vendor keeps on its own domain, like google.com or linkedin.com, can only be cleared in your browser or in your account with that vendor.
Our own cookies
Both are set on ayedesk.com and its subdomains, so app.ayedesk.com can read them too. Neither is shared with anyone.
| Cookie | What for | Group | Lasts |
|---|---|---|---|
| ayd_consent | Remembers your cookie choice and when you made it | Necessary | 12 months |
| ayd_attr | How you first found us and the latest campaign that brought you back: the campaign tags in the link (utm_source, utm_medium, utm_campaign, utm_term, utm_content), the ad click IDs (gclid, gbraid, wbraid, li_fat_id, msclkid, fbclid), the referring site's name (never the page), whether it was a search engine, the page you landed on and when. Set only when analytics or advertising is allowed | Analytics and advertising | 90 days |
Tools and their cookies
Each tool loads only when its group is allowed, and only once we have set it up. Durations are the longest the vendor sets by default; vendors may change their cookies, and their own policies have the latest list.
| Tool | What for | Cookies | Lasts |
|---|---|---|---|
| Google AnalyticsGoogle Ireland Ltd. Analytics |
Counts visits and pages, where visitors come from, and events such as joining the waitlist, clicking a Start or pricing button, or switching between monthly and annual prices. Measures visits that continue on app.ayedesk.com as one journey | _ga, _ga_<ID> | 13 months (we shorten Google's default of 2 years) |
| Google AdsGoogle Ireland Ltd. Advertising |
Tells us which Google ads (Search, YouTube and partners) led to a waitlist signup or a sign-up, so we can spend on the ones that work | _gcl_au, _gcl_aw, _gcl_gb, _gcl_gs; on Google's domains, for example IDE and test_cookie | 90 days; Google's own cookies up to 13 months |
| LinkedIn Insight TagLinkedIn Ireland Unlimited Company Advertising |
Measures which LinkedIn ads led to a waitlist signup or a sign-up, and gives us anonymous, grouped reports about visitors (for example job function or industry) | li_fat_id, li_sugr, _guid; on linkedin.com, for example bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory | li_fat_id 30 days, li_sugr and _guid 90 days; LinkedIn's own cookies from 1 day up to 1 year |
| Microsoft Advertising (UET)Microsoft Ireland Operations Ltd. Advertising |
Measures which Bing and Microsoft ads led to a waitlist signup or a sign-up | _uetsid, _uetvid, _uetmsclkid; on bing.com, MUID | _uetsid 1 day, _uetmsclkid 90 days, _uetvid and MUID 13 months |
| CloudflareCloudflare, Inc. Necessary |
Serves the site and protects it from abuse. Tells us your connection's country so we can show the right cookie choice, without storing it with your visit | Sets no cookie for us; when it checks for bots it may set __cf_bm | __cf_bm 30 minutes |
The vendors' policies: Google, LinkedIn, Microsoft, Cloudflare. Google, LinkedIn and Microsoft use what their tags collect under their own terms as well, for example to measure and improve their ads; their policies explain how.
We use Google Consent Mode: when you haven't allowed a group, Google's tags are told so and don't store their cookies for it. In the EU, the EEA, the UK and Switzerland we go further and don't load them at all until you say yes.
What we record about a visit
When you join the waitlist, we save with your email how you found us, if your choice allows it: the first and latest campaign from the ayd_attr cookie, the page of the form, the plan you were looking at, your country, and your cookie choice at that moment. We use it to know which campaigns and sites bring people who sign up, and to report sign-ups back to the ad platforms we paid. We keep it as long as the waitlist entry; the privacy policy has the details and your rights.
The app
The app at app.ayedesk.com reads the same cookie choice, so you choose once for both. When you create an account, the app can read ayd_attr to record how you found us. If that cookie can't reach the app, a link from this site to sign-up may carry the same information as a short, signed code that expires after an hour.
Changes and contact
When we add a tool or change what one does, we update this page first, and the date at the top tells you when. Questions: [email protected].